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RenéMarie Simply the Group

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Alexey Ovchinnikov
Alexey Ovchinnikov

Itzy .



NEW YORK, April 22, 2021 /PRNewswire/ -- TZP Group ("TZP"), a multi-strategy private equity firm, announced today that the firm has led the recapitalization of Quintessential Tots, LLC d/b/a Itzy Ritzy ("Itzy Ritzy" or the "Company"), a leading omni-channel lifestyle brand of juvenile products with Co-Founders Kelly Meyer Douglas and Brian Douglas who remain significant shareholders.




Itzy .



Launched in 2007 by Kelly Meyer Douglas and Brian Douglas, Itzy Ritzy offers a diverse portfolio of products that span multiple categories including diaper bags, toys, pacifiers, teethers, and other must-have baby related products. Itzy Ritzy has fostered an inclusive, engaged community of parents who frequently share advice and support one another in their parenting journey. The Company sells its products through leading national, specialty and grocery retailers, Amazon, and through its own website www.itzyritzy.com.


Rodney Eshelman, TZP Partner, commented, "We are thrilled to be partnering with Kelly Meyer Douglas and Brian Douglas. We believe the combination of Itzy Ritzy's unique product offering, loyal consumer following, and strong retail relationships coupled with the network and resources of TZP will accelerate Itzy Ritzy's growth and increase its brand awareness."


Erin Edwards, TZP Partner, added, "Itzy Ritzy creates truly innovative products that are functional, fresh, and with a beautiful aesthetic. With success across numerous product categories and channels of distribution, we believe Itzy Ritzy has proven the strength of its brand and its product portfolio."


Kelly Meyer Douglas, Co-CEO and Co-Founder commented, "The Itzy Ritzy management team is excited to be partnering with TZP. TZP has an established track record in the consumer space, and they share our values and vision for the brand." Brian Douglas, Co-CEO and Co-Founder added, "I believe that Itzy Ritzy will be able to leverage TZP's expertise and resources to further expand our brand to a wider audience and better serve our current consumers. I am very excited to announce this partnership and look forward to working with the TZP team."


Rodney Eshelman and Erin Edwards co-led the transaction for TZP with support from Nick Vega, Kyle Bonalle, and Jarrad Berman. Goodwin Proctor LLP and Greenberg Traurig LLP provided legal counsel to TZP and the Company, respectively. Brown Gibbons Lang & Co. served as the exclusive financial advisor to Itzy Ritzy for the transaction. PineBridge Investments provided debt financing for the transaction.


About Itzy RitzyBased in Naperville, IL, Quintessential Tots, LLC doing business as Itzy Ritzy is a leading modern juvenile and lifestyle brand that provides achievable luxury for modern families around the world and embraces an inclusive and uplifting community of parents. With a global presence in retailers including national placement at leading mass, specialty and grocery retailers, independent boutiques, and online, Itzy Ritzy is community-driven and highly engaged on social media. Learn more about Itzy Ritzy at www.itzyritzy.com and socially at www.instagram.com/itzyritzy 041b061a72


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